The Impact of Social Networks on the Internet Business Sustainability (With Emphasis on the Intermediary Role of Entrepreneurial Purpose of Online Branches of Mellat Bank’s Portal)

Regarding competitive world, economic factors and socialfactors could be effective on business. The social network has animportant role as social characteristics, propulsion and basic force forsocial cohesion in internet business activities. The purpose of this paper isto examine the impact of social networks on the Internet businesssustainability by intermediation of entrepreneurial intention. Thestatistical population of the study includes firms that make their internettransactions through the Mellat bank's web portal. With this aim, througha systematic random sampling method, ۱۵۰ companies were selectedusing the Cochran formula and then the required data were collected bymeans of distributing a set of questionnaires. According to the results, thestability of Internet businesses is a function of the social aspects thatrequire a certain social context. Among the three aspects of socialnetworks, the social resources of information index have the greatestimpact on sustainability of Internet businesses, whereas the content ofsocial relations has the most influence on entrepreneurial intentions.

کلیدواژه ها:

Entrepreneurial Intention ، Interconnectedness ، Internet Business Sustainability ، Social Relations’ Content ، Social Sources of Information