Introducing a model of influencing factors of customer's trust and satisfaction in E-commerce area (Case study: Group discount sites in Iran)
- سال انتشار: 1394
- محل انتشار: فصلنامه مدیریت فناوری اطلاعات، دوره: 7، شماره: 3
- کد COI اختصاصی: JR_JITM-7-3_010
- زبان مقاله: انگلیسی
- تعداد مشاهده: 129
نویسندگان
Assistant Prof., Faculty of Management, Sattari University, Tehran, Iran
PhD Student, Faculty of Management, Islamid Azad University of Qazvin, Qazvin, Iran
چکیده
Studying the influencing factors on customer's trust and satisfaction in E-Commerce and adopting appropriate strategies about these factors are among the effective methods in achieving success in E-Commerce area. This article focuses on the study of effective factors on customer's trust and satisfaction in group discount websites. In this research, firstly the factor influencing on customer's satisfaction in E-commerce has been extracted through the conceptual study and the review of literature and the structural equation modeling has been presented. Then, E-questionnaire was given to the customers of group discount websites in Iran in order to evaluate the model and the relationships among the variables of the model. The analysis of the obtained results conducted through Partial least Square method proved the hypotheses of this model. The results of this research have provided with useful insight for those people who work in E-commerce; hence, they can design successful group discount websites based on group purchase income model.کلیدواژه ها
E-commerce, group purchase, customer's satisfaction, customer`s trustاطلاعات بیشتر در مورد COI
COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.
کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.