Identifying Effective Solutions for Improving the Informative Effectiveness of Hotels’ Websites (Case Study: Top Hotels of Touristic Cities in Iran)
- سال انتشار: 1395
- محل انتشار: فصلنامه مدیریت فناوری اطلاعات، دوره: 8، شماره: 4
- کد COI اختصاصی: JR_JITM-8-4_005
- زبان مقاله: انگلیسی
- تعداد مشاهده: 170
نویسندگان
Assistant Prof., Faculty of Entrepreneurship, University of Tehran, Tehran, Iran
Msc. Student in Entrepreneurship Management, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran
چکیده
Poorinformative websites of hotels in Iranian tourist destinations has turned to a deterrent factor in attracting potential tourists from all over the world. The main goal of this study was to identify effective solutions for improving the informative effectiveness of Iranian top hotels’ websites based on interviews with ۲۵ hotel managers (i.e. CEOs, Public Relations Managers and IT Managers). Interviewees were selected through purposive sampling from the research population (including, three, four and five star hotels of Tehran and Isfahan-the most touristic cities in Iran). Designing an initial conceptual framework for research based on literature review and analysis of the collected information from interviews, by means of open coding technique resulted in identifying four effective dimensions on informative effectiveness of hotels’ websites. Basically on the basis of their roles these dimensions were ranked as follows: customer orientation, technology orientation, marketing orientation and tendency towards security. Research results could improve informative effectiveness of hotels’ websites as well as number of domestic and especially foreign tourists through changing attitude of hotel managers and encouraging professional associations state authorities in the related field.کلیدواژه ها
customer orientation, hotel website, informative effectiveness, Technology Orientationاطلاعات بیشتر در مورد COI
COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.
کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.