Research Article: A SWOT analysis of Iranian Fishmeal Industry

 In the present study, the weaknesses, strengths, opportunities and threats of fishmeal industry have been examined using the SWOT analysis. After interviewing a number of experts and searching through different resources, the questionnaire was designed. A total of ۴۲ people and experts involved in this industry in the present study. ۱۴ strengths identified, such as several years of working experience, ۲۷ weaknesses for example shortage of raw materials, ۱۴ opportunities, namely the increase in fishmeal demand due to the growth in aquaculture and ۱۹ threats including the increase in foreign currency fluctuation were considered in IFE and EFE. The most important strategies are conservative and defensive, approach utilizing modern technology and interacting with the global market, using the environment friendly technologies, more interaction with the government through :union:s in order to gain credit facilities, helping to decrease cost price of industry accessory, regular support for Iranian products, helping the production of the necessary technology inside the country, examining the possibility of providing more raw materials inside the country and using new reserves, will assist the supervisors of this industry in designing and writing a strategic plan to develop the fishmeal industry.

کلیدواژه ها:

Fishmeal ، SWOT matrix ، Strategy ، Fishery industries ، Iran