Designing Green Marketing Pattern in Iran’s Oil Industry
- سال انتشار: 1400
- محل انتشار: فصلنامه بررسی تجارت نفت، دوره: 5، شماره: 1
- کد COI اختصاصی: JR_PBR-5-1_001
- زبان مقاله: انگلیسی
- تعداد مشاهده: 298
نویسندگان
Ph.D Candidate, Business Administration Department, Roudehen Branch, Islamic Azad University, Roudehen-Iran
Assistant Professor, Department of Educational Sciences and Consulting (Management &Amp; Accounting), Roudehen Branch Islamic Azad University, Roudehen, Iran
Assistant Professor, Business Administration Department, Firouzkouh
چکیده
To be in line with the new environmental paradigms, the present study aims to design an Eco-friendly marketing pattern in Iran’s oil industry. The methodology is a sequential exploratory one. In the qualitative section, grounded theory is used. The creative data were gathered through a theoretical sampling of in-depth, semi-structured interviews of ۱۵ experts from the oil industry. The initial model of the research was achieved with ۱۹ (major) factors which were divided into ۶ aspects according to the experts’ views: causal circumstances, the major factor, background circumstances, interventions, strategies and consequences. Next, in the quantitative section, the validity of the research was investigated through a surveying method and the questionnaire tool. The statistical population includes a limited number of managers and experts from the oil industry in research and planning fields, counting up to ۱۷۰ people from whom ۱۱۸ were selected through random sampling. After evaluating the reliability of the questionnaire, the questions themselves were validated and their number was narrowed down. Carrying out an explanatory factor analysis, the components were reduced to ۱۴ and the dimensions to ۵. The relationship between the dimensions was assessed through the correlation test and then the final pattern was designed. Eventually, the theory of the study was developed under the supervision of experts. The significant results of this study were finding the interventions, including productivity, governmental support, social institutions, and sustainable development along with the strategies, including reviewing the energy section structure, improving the managers’ perspectives and developing the green investments.کلیدواژه ها
Environment, Marketing, Petroleum Industry, sustainable developmentاطلاعات بیشتر در مورد COI
COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.
کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.