Investigating the effect of trust towards electronic banking on actual usage of its services
عنوان مقاله: Investigating the effect of trust towards electronic banking on actual usage of its services
شناسه ملی مقاله: MDMCONF04_164
منتشر شده در چهارمین کنفرانس بین المللی سالانه تحولات نوین در مدیریت، اقتصاد و حسابداری در سال 1400
شناسه ملی مقاله: MDMCONF04_164
منتشر شده در چهارمین کنفرانس بین المللی سالانه تحولات نوین در مدیریت، اقتصاد و حسابداری در سال 1400
مشخصات نویسندگان مقاله:
Mona Tayebi - Graduated from the Faculty of Management, Farabi Campus, Qom, University of Tehran, Iran
خلاصه مقاله:
Mona Tayebi - Graduated from the Faculty of Management, Farabi Campus, Qom, University of Tehran, Iran
The purpose of current study is to explore the effects of trust on perceived risk, willingness to adopt electronic banking, attitudes towards e-services, and consequently, actual usage of electronic banking services. The literatures of trust in electronic banking were reviewed, with a focus on e-services usage. The casual relationships among the variables of research were tested through structural equation modeling. A sample of ۲۵۰ customers of electronic banking services was selected by a simple random sampling plan. Results indicated that trust towards electronic banking services has a significant influence on perceived risk, attitude towards e-services, and willing to adopt e-services. Further, the findings revealed that perceived risk, attitude towards e-services, and willing to adopt e-services affect positively actual usage of e-services in banking industry.
کلمات کلیدی: Trust, Risk, Attitude, Usage of e-services, Electronic banking
صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/1268272/