The impact of knowledge management on generation of new product idea in knowledge-based companies

The main objective of this study was to examine the effect of knowledge management on generation of new product idea in knowledge-based companies of Isfahan. This study, according to its descriptive-correlational nature was a regression analysis, and according to its applied purpose and conditions was conducted in field method. The statistical population of this study consisted of employees with associate’s degree and higher, who were selected in knowledge-based companies of Isfahan. According to population size and Morgan sampling table, the sample size obtained ۲۴۸. In this study, a questionnaire was used to examine the research variables. Face and content validity of questionnaire was confirmed. Reliability of questionnaire was calculated by Cronbach's alpha, which was more than ۰.۷ for all aspects of questionnaire, and for the entire questionnaire was ۰.۸۹۱. Data analysis was performed using SPSS software. The results showed that knowledge management affects dimensions of new product idea significantly. In addition, obtained results showed that knowledge management has a positive and significant effect on innovation for customer, usefulness of product for customer, and usefulness of product for organization.

کلیدواژه ها:

knowledge management ، generation of new product ideas ، knowledge-based companies