Analysis of Health tourist’s Behaviors Using Data Mining Method (International Tourists)

  • سال انتشار: 1400
  • محل انتشار: مجله بین المللی پزشکی رضوی، دوره: 9، شماره: 2
  • کد COI اختصاصی: JR_RIJO-9-2_008
  • زبان مقاله: انگلیسی
  • تعداد مشاهده: 365
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نویسندگان

masoumeh sheikhhassan

Student of information technology management, department of management, faculty of management and economics, Tehran Science and research branch, Islamic Azad University, Tehran, Iran

Mehdi Sadeghzadeh

Assistant professor of computer engineering, department of computer, faculty of electrical and computer engineering, Mahshahrbranch, Islamic Azad University, Mahshahr, Iran

Mahdi Faghihi

Assistant professor of information technology management, department of management, faculty of management and economics, Tehran Science and research branch, Islamic Azad University, Tehran, Iran

چکیده

Background and Objectives: Nowadays, attracting tourists and keeping them in a competitive environment, especially in the health tourist industry, has a high priority. Given the different behaviors of health tourists, analyzing their behavior is important. Methodology: This research is applied in terms of purpose and descriptive method. Data mining methods and powerful Python tools have been used to analyze the data. The combined method of clustering algorithm and communication rules have been used to identify the pattern of tourist behavior. Results: After analyzing the data, the motivation of foreign tourists to travel to Iran was determined and the selected destination was prioritized based on importance and according to the behaviors and different needs of health tourists, different travel packages were designed. Conclusion: By analyzing the behavior of tourists and clustering them according to the type of behavior in each cluster, it is possible to achieve strategies tailored to their needs and predict the future behavior of tourists through their past behavior and was informed of the threats, opportunities, strengths, weaknesses of the system.

کلیدواژه ها

Facilitator companies, Health behavior, Data mining, Cluster analysis

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