Providing a Revenue Model for Hosting Sport Events
- سال انتشار: 1400
- محل انتشار: مجله مطالعات نوین در مدیریت ورزشی، دوره: 2، شماره: 1
- کد COI اختصاصی: JR_JNSSM-2-1_005
- زبان مقاله: انگلیسی
- تعداد مشاهده: 301
نویسندگان
Master in events Management, Shahid Rajaee Teacher Training University
Faculty of Shahid Rajaee Teacher Training University of Tehran
Faculty of Payame Noor University of Tehran
چکیده
The present study aimed to propose a revenue model for hosting the sports events in Iran. ۲۲۰ university professors, sports experts, staffs of sports federations, and management agents of international sporting events participated in this study. A researcher-developed questionnaire was used for data collection. Factor analysis was conducted to verify the structure validity. SPSS ۲۲ and PLS software were applied for data analysis. Based on the findings, ۱۲ factors were found to be significant in the monetizing from hosting the sporting events. Sponsors, human resources, politics, governmental institutions, law, sport fields, scientific, security, government support, media, Facility development, and fans were the most important factors for revenue generation in hosting sports events. Managers, organizations, and the organizers of sporting events can use appropriate strategies in the fields of media, sponsors, security of the country, investment, fans, governmental institutions, development of sporting facilities and places, and policy by utilizing the results and model provided in the present study in order to generate money from sporting events.کلیدواژه ها
Hosting, Revenue generation, Sports eventsاطلاعات بیشتر در مورد COI
COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.
کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.