Can Market Knowledge Lead to the Formation of Entrepreneurial Opportunities and Commercialization in Sports Startups?
- سال انتشار: 1399
- محل انتشار: مجله رهیافت های نو در فیزیولوژی ورزشی، دوره: 2، شماره: 4
- کد COI اختصاصی: JR_NASS-2-4_006
- زبان مقاله: انگلیسی
- تعداد مشاهده: 219
نویسندگان
Tarbiat Modares University
University of Tehran
Tarbiat Modares University
چکیده
Sports startups are entering the knowledge-based economy, where knowledge and intangible assets are recognized as the most important factor in production as well as the most important competitive advantage. Therefore, the main purpose of this article is to examine whether market knowledge can lead to the formation of entrepreneurial opportunities and commercialization in sports startups. The statistical population of the study consisted of ۱۰۰ technology-based entrepreneurs of sports startups in IRAN. The research tool for this paper was a questionnaire containing ۴۰ questions using a ۵-point Likert scale. The construct validity of the questionnaire was confirmed by factor analysis and AMOS ۲۳ and SPSS software were used to test the hypotheses. The findings suggest a significant impact of market knowledge (T=۴.۵۸, β = ۰.۴۵, p < ۰.۰۱) and each of its dimensions, namely Identifying the right market, Awareness of supply and demand trends, and Market technology on the entrepreneurial opportunity formation in sports startups. According to the results of the research, we can state the positive impact of the market knowledge on the level of entrepreneurial opportunities of sports startups. It was concluded that market knowledge based on the commercialization of sports science research is a potential source of value creation and competitive advantage for the startups that ultimately develop such enterprises and help improve the technology-driven entrepreneurship status of these enterprises and job creation in sport scope.کلیدواژه ها
Commercialization, Entrepreneurship, Market Knowledge, Sport, Startupاطلاعات بیشتر در مورد COI
COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.
کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.