Identifying the function and mechanism of the effect of tourism on supporting destination society with variable of consent mediator

Tourism as a powerful tool in line of profit creating for local societies. The effective factors in promoting the process of tourism are considering host society in tourism environments and their level of satisfaction and consent in these activities. Hence, local society understanding of the tourism effects is essential for reaching ideal support of societies for tourism development. General aim of the research is identifying the function of tourism and its effective mechanism on supporting tourism development by considering the variable of consent mediator of destination society in tourism region of Siasard of Brojen. The research tool is a researcher-made questionnaire that its validity was confirmed by the experts’ view and the reliability was verified by Chronbach’s alpha and its general amount was 0.946. The statistical population was the inhabitants of Brojen (n=104053) and the sample size was 155 people. SPSS software was used for analyzing the data and AMOS is applied for modeling structural equations. The results show that tourism function in three aspect of economic, social, and skeletal is significant by covariance weights of 0.84, 0.85, 0.78 respectively and the most effect is in social aspect. Also, the results of effectiveness of tourism function on supporting tourism development was confirmed by factor loading of 0.57 and significant level of 0.00. The effect of tourism function on increase of the amount of local society support has been apparent by consent mediator variable of local society of tourism destination of Brojen.  

کلیدواژه ها:

گردشگری ، ساکنان محلی ، حمایت از گردشگری ، رضایتمندی ، گردشگاه سیاسرد ، بروجن