Business model for M-diet consultant system

Health is one of the most important issues in human life and it is one of the scales in measuring progress of societies. By growing communication and information technology and entering in health scope, a new concept is made that called M-health (mobile health). Diet has effect on control or prevention most of diseases or healthcare, so making M-diet consultant system should be considered. In this context, the present study made electronic business model for M-diet consultant system and investigate processes of value creation and making money that uses internal and external articles in health electronic business models scope for doing that. M-diet consultant system is available for patients, ENGOs, private clinics, and interested users to use it. After that user make a relationship with system through mobile tools like cellular phone and personal digital assistant, it present food menu for them and after user select one of foods, system present it’s ingredient, by passing time and interacting user with system, system present more personalized food menu for users that include some personalized items like user’ flavor, existing material, health properties of user and so on. Beside of this personalized items, even user can give exercise consultant service. this system has economy benefits because of some advantages as ease availability in every time and every place, user friendly interface, low cost, saving time and most important making personalized services that is according to health and flavor of user. To perform this study, we use some models in business context that are present at articles from Science Direct and Google scholar and some websites. At this article our new business are investigated by some models as Canvas and Porter forces that investigate component and competitive statue of business in industry. Value chain and the method of choosing food integrated is discussed, too.

کلیدواژه ها:

Health ، Mobile health ، Mobile Diet ، business model ، Mobile diet business health