تحلیل وضعیت روابط عمومی اداره کل ورزش و جوانان استان کهگیلویه و بویراحمد

Purpose: The purpose of this study was to analyze the public relations status of Sports and Youth Organization in Kohgilouyeh and Boyer Ahmad province. The present research was applied and study was a consecutive hybrid exploratory strategy and is implemented by qualitative content analysis and questionnaire quantitative survey. Method: Statistical society in qualitative section, ten people in Kohgiluyeh and Boyer Ahmad provincial authority of sports and youth, and in quantitative personnel in public relations department and 46 provincial active board and sports reporters in the province in total there were 150 people. Data collection tool was a face-to-face interview and a researcher-made questionnaire. Based on the findings of the qualitative section, a questionnaire was designed and its face and content validity was evaluated by several experts in the field of public relations and sport management and its construct validity was done by confirmatory factor analysis and its reliability was Cronbach s alpha coefficient of 0/94. Results: The qualitative data were analyzed by qualitative data encoding method and in quantitative part of descriptive statistics, frequency table was included and in the inferential part Friedman test was used. Conclusions: The results showed that the public relations status of Sports and Youth Organization in this province was below average, and Friedman s test showed that the importance, rank, and status of public relations were totally different.

کلیدواژه ها:

Public Relations ، Sport management ، Sports and Youth Organization