Ismail Ahmadi - Phd Student of Communication Sciences, Allameh Tabataba i University, IRAN

The purpose of this article is exploring and evaluation role and performance of mass media in crisismanagement. According to author, mass media is not just neutral phenomenon and catalyst but has themost effects on human among modern instruments and professions of technology and is creator of newera. Mass media activities in informing and advertisement have changed it to the forming factor of publicopinion in contemporary communities. Mass media has significant role in crisis and social, political, andinternational conflicts according to its power in attracting mass audience and participation process toform public opinion. Various studies have shown that mass media can play vital role before, while, andafter crisis. Mass media has very important performance in various aspects of crisis. This article tries toanswer the question: what is role of mass media in crisis management To answer to this question,documentary analysis method has been used that is qualitative method. The present documents by thismethod include books, articles, etc. The present study first explains crisis conception and crisismanagement and finally role of mass media in crisis management has been explored and evaluated.

Crisis Management, Media, Think tank