Investigation and identify of marketing process knowledge-based companies inside of Iran

This study have been made to understanding from the marketing situation of products and services knowledge-based activities inside of the country and with case studies of three mega-city namely Bandar Abbas, Shiraz and Tehran. In order to assess the quantitative and qualitative marketing firmswe prepare a questionnaire composed of seven questions, including five options questions and seven explanatory questions, these questions aredesigned to have been measures the marketing process with the seven basic questions at32 knowledge based companies from the community sampled bysaturation. For statistical analysis, was used content analysis method. Some important findings of the study are: 1. to pay special attention to thecustomer and there needs were evident in all stages of marketing process 2. Check the beahavier and thoughts of customers and determiningmarketing goals was been more through from interaction ,Poll form and strong relationships with permanent and old customers3. implementation andassessment of marketing programs, according to research conducted, had weak evaluated, and companies doing passively ,because their programs limited to reaction and customer sastisfaction. 4. comparative study shows that the use of guerrilla marketing and direct marketing is more compatible to marketing of new born knowledge-based companies inside of country

کلیدواژه ها:

marketing ، target marketing ، commercialization ، science and technology parks ، knowledge based-companies ، creativity and innovation