The analysis of the rate of appropriateness of culture with competitive strategies of the company Case Study: Pegah Dairy Holding Company

One of the inevitable needs of human beings, the need for food is in the field of dairy products due to the unique characteristics of the growthand health of the community, has a special status in the household food basket. In Islamic Republic of Iran several companies in the productionand distribution of dairy products, which are active in the company, holding Pegah dairy industry is one of the leading companies in thefood industry. The study of the milk industry Pegah is among the top 100 companies. Given the important role of strategy and its impact on thesuccess of commercial enterprises in a competitive market, while holding morning, he still managed to act in a competitive market. Strategies need to be used to fit the parameters influencing the strategy is that the present analysis to assess the suitability of a component called the culture of an organization's competitive strategy will. In such situations strategic approach, organizational culture and management style help remarkably. Statistic population of this research includes managers and experts of Iran Pegah Dairy Holding Company, totally 70 people. No special method is used for determining statistic sample and all members of the statistic sample are selected as statistic population. Data analysis method includes correlation and multiple regression testing. In order to determine meaningfulness of regression pattern F Fisher Test Statistic has been used. Student’s t-test at 95% reliability level has been applied for analysis of meaningfulness of the coefficient of independent variables in each pattern. For this purpose SPSS and Excel software was used. Also Durbin-Watson test was applied for analysis of lack of selfcorrelation problem between remained statements. Statistic tests show that there is no co-linear problem between independent variables of the research. Kolmogorov –Smirnov test (K–S test) was used for normality test of the errors. Results of the research show that there is a direct meaningful relation between tribal culture and competitive strategy-based market; hierarchal culture has an inverse relation with competitive strategy.

کلیدواژه ها:

organizational culture ، competitive strategy ، Pegah Dairy Holding